As the Fall flu season approaches, government officials are urging those at-risk to get vaccinated. Meantime, meat industry offiicials are urging everyone to *not use the 'Swine' word.
The Pork industry claims it's taken a hit due to media reports that have linked the new H1N1 flu strain to pigs. Below is an advisory sent to us by the meat people.
American Meat Institute Appeal:
Earlier this year, media reports were alarmist and frequently used the inaccurate term "swine flu" to describe this particular strain. And while the novel strain has some genetic markings derived from swine, it also has significant human and avian genetic fingerprints. Novel H1N1 is not a flu that was caused or spread by pig production nor is this virus transmitted to humans by consuming pork. Unfortunately, early media coverage left that impression, and this was and continues to be disruptive to farmers and the pork industry.
Since April 24, the date Novel H1N1 was made public, the losses incurred by pork producers, processors and retailers has totaled in the hundreds of millions of dollars. Experts are saying that if we project these losses to October 2009 the total will be well over $1 billion.
It is not the American Meat Institute's opinion alone that the inaccurate reporting is harmful. The World Organization for Animal Health (OIE) Director General Bernard Vallat wrote, "This incorrect nomenclature has led many countries - at the beginning at least - to impose unjustified ban measures related to the import of pigs and pig products. It should be noted that the name of a disease always has heavy implications and has a very strong impact on the behavior of consumers worldwide."
Most media responded to calls from the OIE and U.S. Government officials to use the term "H1N1." Today, the term has become "Novel H1N1 2009." Unfortunately, we have observed a return to the use of the term "swine flu" in media reports.
Virologists say the Novel H1N1 2009 virus MAY reemerge here in the fall and may be more virulent after circulating south of the equator. It is also possible that a pig within U.S. borders may become infected with the Novel H1N1 virus. If that should occur, experts, including OIE, USDA and the Centers for Disease Control and Prevention, unequivocally say this is not a food safety risk. A person cannot contract the flu from eating pork.
Novel H1N1 is a human disease. Pigs have not played any role in the spread of the virus. We urge you to remind your reporters and producers that continued use of the term "swine flu" is inappropriate and ask that your coverage de-link the virus from pigs or pork. We ask that you refrain from using pig graphics in your reporting as it reinforces the perception that a link has existed between the Novel H1N1 virus and pig production- something that is regrettable, inaccurate, yet commonly seen.