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Is This Genius Advertising or Sexplotation?


Earlier this week I did a story about how Burger King is airing a commercial spot spoofing Sir Mix-a-lot's 90's hit "Baby Got Back" using the image of Nickelodeon's iconic SpongeBob SquarePants. Now the first time I saw it, not gonna lie, I thought it was hilarous. I very much enjoy the creepy Burger King - King guy.
But the more I saw the commerical I started to realize it was a little too sexually suggestive. I mean the image of SpongeBob alone is enough to captivate children. I would rather not have my nine year old nephew staring at the "King" measuring some "video chick" square pants.

This is not the first time Burger King has been in hot water over its advertising -- and I am sure it won't be the last. But dropping your friends on Facebook for a free Whopper is not as bad as pretty girls shaking their square butts in front of a popular cartoon character, right?
Take a look at the video and tell me what you think. Do child advocates have a right to call for the removal of the ad? Or are they just overreacting?

.... and if the SpongeBob commercial doesn't offend you does this one for the Texican Whopper?

Afua S. Owusu
(uh-fee-yah) (oh-woo-sue)
News Producer

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