Home | Jobs | Cars | Apartments | Advertise | Shopping | Weather | Program Schedule | Contact Us
 

News
metromix on CLTV
Latest Headlines HomesPlus
Weather
Commutercast
Program Schedule
About CLTV




« Fall From Grace | Main | Fair Trade -- Who Knew? »

Technology Could Eliminate My Job

Technology is advancing so quickly that I could soon be out of a job. Northwestern University’s Intelligent Information Laboratory is working on technology that could replace news anchors with talking avatars. For those of you not familiar with the term, the Urban Dictionary defines avatar as: a digital representation of a person who lives only through the Internet.

The site called “News at Seven” proclaims to give you the news you want, the way you want it, by generating a virtual newscast pulled from stories, images, videos and blogs on a common news topic. What you end up with is a three-minute news update with national, international, and human-interest stories, with commentary from blogs on the national story. Click here to see a sample newscast.

Before I get on my high horse about how the avatars delivery sucks and they are not the most appealing to watch, there are people out there who don't like “human” news anchors either. A study done by the Radio-Television News Directors Association and the Ford Foundation found just under 60% of people 18 and older say news is better with anchors. Just under 30% say news would be better without anchors, and just under 10% say it doesn’t matter.

I say, which would you rather see, this face

Or this face..

TrackBack

TrackBack URL for this entry:
http://blogs.trb.com/cgi-bin/mt/mt-t.cgi/34951

Comments (2)

Idetrorce:

very interesting, but I don't agree with you
Idetrorce

I hate avatars so I clearly want to see a human face, such as yours, for the news each morning. An avatar reading the news to me would be a throwback to the Max Headroom era, remember him? But if Google sponsors the avatar, its possible the news would come with targeted ads relevant to each viewer. In that case, I would look at the ads and skip the news and do a reverse Tivo!

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Please enter the security code you see here



 
 
Powered by Movable Type 3.36
Hosted by LivingDot

AddThis Social Bookmark Button