Universal officially announced it yesterday and Variety has the story here. Sacha Baron Cohen's "Bruno" will be released in 2009. They are SO confident he will follow right along in Borat's successful footsteps. They're releasing the movie on May 15th, the same day "The Da Vinci Code" sequel is released, a week later you've got the "Terminator" sequel. But there isn't another R-rated comedy in sight on that date, so they're thinking it'll get some pretty good play.

I'm just having a hard time believing that an over-the-top gay journalist will get the same demographics to come to the theater as Borat. But I've been wrong before. We'll see.